Terms of Service
End User Agreement

Last Updated: February 10th, 2026

This End User Agreement (the “Agreement”) governs access to and use of the Auric platform and related services. This This Agreement is entered into by and between Auric Apps LLC, a Texas limited liability company (“Auric,” “Company,” “we,” “us,” or “our”), and the individual or entity accessing or using the Services (“User,” “you,” or “your”).

Scope of Agreement.

This Agreement is intended to function as, and shall be legally binding as, both an End User License Agreement (“EULA”) and a Terms of Service (“ToS”) governing access to and use of the Services. This Agreement constitutes a single, unified contract between you and Auric Apps LLC and governs all licensing, access, use, and related obligations associated with the Services, regardless of how the Services are accessed or described.

By accessing or using the Services, you represent that you have read, understood, and agree to be bound by this Agreement.

1. DEFINITIONS

“Services” means all software, platforms, applications, tools, APIs, dashboards, analytics, attribution models, data ingestion services, tracking, reporting, AI-generated insights, identity resolution, enrichment features, messaging tools, and related offerings made available by Auric, including those accessible via:

https://auriccloud.com

https://clickauric.com

“Auric” may be referred to interchangeably as Auric Apps, Auric Cloud, Auric Signals, Auric Insights, or similar branding references, all of which refer to the Services operated by Auric Apps LLC.

“User Data” means any data, content, or information submitted to, collected by, or processed through the Services by or on behalf of a User.

2. ELIGIBILITY AND AUTHORITY

You may use the Services as an individual or on behalf of an entity. If you are using the Services on behalf of an organization, you represent and warrant that you have the authority to bind such entity to this Agreement.

You are responsible for ensuring that all users, employees, contractors, or agents accessing the Services under your account comply with this Agreement.

3. ACCOUNT TYPES AND ACCESS

Auric may offer accounts on a trial, beta, complimentary, paid, usage-based, or invoiced enterprise basis, at Auric’s sole discretion. Auric reserves the right to modify, suspend, convert, or terminate any account type at any time.

Auric does not guarantee continued availability of any feature, pricing structure, or account classification.

4. USE OF THE SERVICES

You agree to use the Services solely for lawful business purposes. You shall not:

Use the Services for unlawful, deceptive, or abusive activities

Interfere with or disrupt the integrity or performance of the Services

Attempt to reverse engineer, scrape, or exploit the Services

Use the Services in violation of applicable laws, including privacy, data protection, or communications regulations

Auric reserves the right to investigate and take action against any misuse of the Services.

5. DATA PROCESSING AND RESPONSIBILITY

Auric acts as a data processor with respect to User Data processed on your behalf.

You represent and warrant that:

You have all necessary rights, permissions, and legal bases to collect, upload, and process User Data

Any personal data provided complies with applicable privacy and data protection laws

You are responsible for obtaining required consents from your end users or customers

Auric is not responsible for the legality, accuracy, or provenance of User Data submitted to the Services.

6. ATTRIBUTION, ANALYTICS, AND AI FEATURES

The Services may include analytics, attribution modeling, identity resolution, enrichment, predictive insights, and AI-generated summaries.

All outputs are provided for informational purposes only. Auric makes no representations regarding accuracy, completeness, or suitability for decision-making.

You acknowledge that:

Attribution models are probabilistic and not definitive

AI-generated outputs may contain errors or omissions

You remain solely responsible for business decisions and outcomes

7. FEES AND PAYMENTS

Paid Services may be offered under various pricing models, including subscription, usage-based, or invoiced arrangements.

All fees are non-refundable unless expressly stated otherwise in writing. Auric reserves the right to modify pricing or payment terms upon notice.

8. SUSPENSION AND TERMINATION

Auric may immediately suspend or terminate access to the Services, without notice or refund, if Auric determines that you have:

Violated this Agreement

Engaged in abusive, illegal, or harmful activity

Posed a security, compliance, or reputational risk

Upon termination:

Access to the Services will cease immediately

All User Data may be permanently deleted without recovery

Auric shall have no obligation to retain or export data

9. NO WARRANTIES

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.”

AURIC DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

AURIC DOES NOT GUARANTEE UPTIME, AVAILABILITY, OR ERROR-FREE OPERATION.

10. LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY LAW, AURIC SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR BUSINESS INTERRUPTION.

IN NO EVENT SHALL AURIC’S TOTAL LIABILITY EXCEED THE AMOUNT PAID BY YOU TO AURIC IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

11. INDEMNIFICATION

You agree to indemnify and hold harmless Auric Apps LLC, its members, officers, employees, and agents from any claims, damages, liabilities, or expenses arising from:

Your use of the Services

Your violation of this Agreement

Your User Data or business activities

12. GOVERNING LAW AND DISPUTE RESOLUTION

This Agreement shall be governed by the laws of the State of Texas.

Any dispute shall be resolved by binding arbitration in Texas, administered by a recognized arbitration provider. You waive the right to participate in any class action or representative proceeding.

13. MODIFICATIONS

Auric may update this Agreement from time to time. Continued use of the Services constitutes acceptance of the updated Agreement.

14. MISCELLANEOUS

This Agreement constitutes the entire agreement between you and Auric regarding the Services and supersedes all prior agreements.

If any provision is held unenforceable, the remaining provisions shall remain in effect.

COMPANY INFORMATION

Auric Apps LLC

Texas, United States

https://auriccloud.com